Dannon — Bradford Gilmore

Dannon "Be Unstoppable"

Winning the hearts and minds of millennials was essential to Oikos’s success. Yogurt for breakfast was old news, and the category didn’t have much more room for growth. Greek Yogurt needed to evolve from a morning standard beloved by your mom to a protein-packed power snack for the growing millennial market. We kicked off the campaign with Misty Copeland and her growing number of side hustles.

2016 NFL Draft "Dan's Finger"

Nothing is more unstoppable than the finger that feeds you.

Chi-town is now Draft Town! As a proud sponsor of the 2016 #NFLDraft, we support this year's unstoppable prospects. pic.twitter.com/FLcuLIWvMQ
— Oikos Greek Yogurt (@Oikos) April 28, 2016

This kid single-handedly dominated the events at Draft Town. (See what we did there?) pic.twitter.com/izRmw7rjZ2
— Oikos Greek Yogurt (@Oikos) April 30, 2016

Shout out to all the unstoppable Prospects who make the #NFLDraft such an epic weekend. pic.twitter.com/Oe4fgjG6ur
— Oikos Greek Yogurt (@Oikos) April 29, 2016

Dannon Oikos Crunch

We took a "scientific" approch to breaking down what makes Oikos Crunch so damn good.