Speed Stick "Handle It"
To launch the new “Power” line for Speed Stick, we needed a powerful message, and "Handle It" was exactly that. The idea was that with Speed Stick under your arm, you could handle any of lifes interesting situations with confidence, guaranteed.
"Handle It" Funny or Die Launch
We launched the "Handle It" campaign with a feature in an episode of Between Two Ferns and a takeover on Funny or Die.
